Vice President of Marketing & Communications

Notre Dame de Namur University
Published
May 7, 2022
Location
Belmont, CA
Job Type

Description

The Vice President of Marketing & Communications provides
senior leadership for University marketing, communications, and
public relations that communicate the University’s core values and
reflect its identity.

Under the direction of the President and with broad consultation
of senior management, the office oversees an integrated strategy
that includes branding, print publications, advertising, public and
media relations, internal and external communications, website
management, and social media.

The Vice President will lead efforts in concert with an
Integrated Communications Team and vendors to raise the public
profile of the University and communicate the University’s mission
and values.

The Vice President will convene cross-functional teams
responsible for content, design, messaging, analytics, and
maintenance of the University print collateral, website, social
media outlets, and other related digital spaces (advertising, email
marketing, mobile marketing, blogs, etc.) to leverage and manage
resources strategically and to ensure that the NDNU brand identity
and messages are presented consistently and effectively across all
platforms.

The Vice President will actively assess and adopt emergent
technologies and strategies and develop new programs and marketing
opportunities. S/he will need to function as a visionary,
strategist, implementer, and manager. The Vice President will be
tasked with building out the office with new staff as NDNU grows
and manages a range of vendor contracts.

RESPONSIBILITIES

  • Provide strategic
    marketing and communications advice and counsel to university
    leadership, faculty, and staff; serve as an interface with other
    university constituencies in the implementation of institutional
    marketing and communications strategies.
  • With broad involvement
    and through partnership with various constituencies, establish a
    strategic and ongoing branding strategy to ensure the growth and
    success of the University.
  • Coordinate the
    development and implementation of the University’s overall
    integrated marketing and communication strategy to enhance the
    institution’s visibility and reputation. Establish priorities for
    all marketing, advertising, website, public relations, social
    media, and communication initiatives and projects.
  • Select and manage
    external vendors and media outlets to support marketing activities.
    This includes but is not limited to advertising, public relations,
    design agencies, media buyers, printers, digital solutions,
    educational partners. Negotiate contracts and agreements and
    monitor work products, with clear focus on ROI.
  • Develop and maintain
    college-wide policies and guidelines related to branding,
    advertising, and marketing strategies.
  • Maintain rigorous data
    reporting procedures regarding source code analytics, web traffic,
    cost per lead, etc. Initiate surveys and assessments of external
    marketing and communications activities to determine effectiveness
    of plan and expenditures and to evaluate new
    opportunities.
  • Chair the Integrated
    Communications Team, ensuring consistency and clarity of messages
    and positioning across university constituents and
    channels.
  • Supervise the production
    of and approves University-wide publications.
  • Recommend, participate
    in the development of, and as appropriate, establish University
    policies and procedures related to marketing and branding. Develop
    and manage annual budgets for marketing activities and programs and
    perform periodic cost and productivity analyses.
  • Provide leadership and
    management for the University's website, including coordinating web
    content, implementing new strategies and activities, developing
    standards, and enhancing the web presence of the University and its
    various administrative and academic units.
  • Oversee comprehensive
    social media strategy using appropriate channels to engage with
    broad audiences and constituencies.
  • Create and implement a
    comprehensive admissions/enrollment communications plan.
  • Oversee the development
    of institutional print collateral, primarily for enrollment,
    academic programs, advancement, and general brand awareness
    purposes.
  • Oversee internal
    communications to students and campus community regarding a range
    of topics and issues and across various platforms and
    channels.
  • Oversee public
    relations efforts including the generation of content that
    compellingly tells the institutional story and mission.
  • Serve on the
    President’s Cabinet and various policy-making
    committees.
  • Serve as official
    spokesperson for the university.
  • Demonstrate commitment
    to achieving measurable results.

QUALIFICATIONS

  • Applicants must possess a bachelor’s degree and preferably a
    master’s degree in a related field.
  • Applicants must have a minimum of ten (10) years of progressive
    higher education experience, preferably at private universities or
    colleges.
  • Applicants must also have significant administrative
    experience, preferably providing overall management and direction
    to marketing communications efforts of an institution or large
    organization.
  • Applicants will possess an ability to build partnerships across
    campus and to juggle multiple priorities in a deadline-driven
    environment.

About Notre Dame de Namur University

Notre Dame de Namur University (NDNU) is a Catholic,
not-for-profit, coeducational institution serving adult learners
from diverse backgrounds. Established in 1851 by the?Sisters?of
Notre Dame de Namur, NDNU is the third-oldest college in California
and the first authorized to grant the baccalaureate degree to
women. NDNU maintains a strong commitment to academic excellence,
social justice, and community engagement. The university is
accredited by the WASC Senior College and University Commission
(WSCUC) and offers master’s degree programs in business, education,
psychology, as well as teacher credential programs. For more
information, visit www.ndnu.edu.

The Chronicle of Higher Education. Keywords: VP Marketing Communications, Location: Belmont, CA - 94002

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