Senior UX Designer

Volkswagen Group of America
September 20, 2022
Belmont, CA
Job Type


VW. Two letters. Endless opportunities. A bright future.

Innovation. Sophistication. Optimization. This is our Passion.

Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg is one of the world's leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. Here in the US, we are blending German engineering with American ingenuity.

At the Innovation & Engineering Center California (IECC), we represent the Volkswagen Group in applied research and development. Located in the heart of Silicon Valley, we create bold new ideas for the Volkswagen, Audi, Bentley, Lamborghini, Bugatti and Porsche brands. We're a team of engineers, designers, scientists, and psychologists looking to develop innovations for future generations of cars, and to transfer technologies from many industries and research institutions into the automotive domain. Our mission is to drive change which means we are not only impacting one of the world's largest car makers, but also the lives of millions of people. Are you ready to join us?

UX Designer Sr.

Role Summary:

The ICC focuses on research and development of leading edge technologies with the goal to meet the future mobility needs of the Volkswagen Group customer. The ICC also works to test and validate North American vehicle systems to improve and localize those products for the market.

Usability ("UX") work at the ICC has always spanned these diverse goals of the ICC teams. Our value as UX designer to the ICC is to support the customer experience at all stages of the product development process, from blue-sky concept ideation to benchmark usability testing of our products on market versus competitors' products. The goal of the ICC UX program centers on a core aspect of the ICC's mission statement: "improving the customer experience."

Role Responsibilities:

Usability Program Development and Management

* Leads field of work at the ICC to sustainably bring ideas to life.
* Defines scope, timeline, and deliverables.
* Tracks project timeline and resources.
* Lead the interaction with project partners/mentors within VW Group to ensure proper knowledge transfer with proper documentation for the relevant parties within VW Group.
* Aligns individual goals with team goals, and ICC vision/mission.
* Takes ownership of ICC design specific cluster performance metrics.
* Drives work with Team Leaders at ICC to insert best-practices UX into team roadmaps.
* Designs UX methodologies, as well as trains and mentors others at ICC with best practice UX techniques.
* Initiates and implements partnerships with external partners (companies, research institutions, universities).
* Drive the work with partners across the Brands and Volkswagen Group to standardize and improve UX.
* Transfers actionable improvements for improving customer experience to the relevant parties within Volkswagen Group.
* Advise Volkswagen Group Safety Affairs team on government or industry guidelines related to Usability and Human Factors issues for Infotainment and DAS system interfaces.
* Presents project/progress reports and presentations to top management, mentors, partners, and project affiliates.
* Initiates, organizes and leads management, PR, and Lobbying meetings at the ICC.
* Represents Volkswagen Group at conferences, regulatory authorities, and the media.

Network Development

* Secures internal project funding for initiatives from the Brands and Volkswagen Group.
* Expands network between Volkswagen Group and local Tier 1, Tier 2, and Universities.
* Develops supplier network with local Silicon Valley companies.
* Communicates regularly and influences VW/Audi partners in Germany.

Resource Management

* Helps to strategically organize personnel around usability activities at ICC.
* Facilitates networking opportunities for team members.
* Provides research, design, and engineering skill development opportunities for group members.
* Manages internal/external project budget and resources for team, grows own sub-business.

Strategic Management

* Drives strategic planning for team project portfolio.
* Secures intellectual property and develops roadmaps with an automotive focus.
* Manages portfolio of intellectual property in the field.
* Leads research and development activities to improve vehicle systems across all functions.
* Provides a Research and Development focus.

(In addition) UX Designer Sr Staff:

* Apply broad skills in related fields to design and develop new techniques to use in resolving new challenges.
* Responsible for reviewing completed project documents for conformity, quality and design, and provide mentorship to junior engineers.
* Provide supervision and guidance relating to overall objectives, critical issues, new concepts and policy matters.

Years of Experience:

* Bachelors Degree and 8-10 years experience (or equivalent).



* Bachelor's Degree in Design.


* MFA in Design.


* Communication skills.
* Problem solving skills.
* Analytical skills.
* Conceptual thinking skills.
* Computer savvy.
* Color Theory.
* UI Creation.
* Voice User Interface Creation.
* Excellent knowledge of UX research methods and advanced statistical analysis.
* Integration - joining people, processes or systems.
* Broad knowledge of full vehicle interrelationships.
* Excellent verbal and writing skills.
* Advanced knowledge of Apple Products, especially Keynote.
* Advanced knowledge of Microsoft Products, especially Power Point.

Specialized Skills:


* Proven experience supporting all stages of the product development process with UX testing, from early stage ideation (i.e. generative UX testing) to evaluative testing of late stage infotainment system samples or products on market.
* Familiarity with Automotive Infotainment and Driver Assistance system interface issues.
* Data analysis experience using SPSS or other statistical software.
* Creation of creative directions across new conceptual models of UI (user interface).
* Create and develop motion graphics based off of the UI that you create.
* High level of engagement and self-initiative.
* Focus on customer orientation.
* Strong communication skills, problem solving abilities, and influencing and negotiation skills.


* Strong UX and Human Factors methods expertise.
* Proven leadership skills and project management experience in interdisciplinary and inter-organizational teams.
* Detailed knowledge of specific usability issues and human factors issues around vehicle interfaces (e.g. usability of speech or navigation systems, driver distraction).

Work Flexibility:

* International and domestic travel to meet with internal/external partners.
* Regular conference attendance for HMI and Human Factors topics.
* Travel for internal and external shows for communication of project progress, results, and transfer.

Volkswagen's roots in Silicon Valley sprout the tech-driven future of transportation

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.


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