Product Marketing Manager, Consumer

September 23, 2022
West Menlo Park, CA
Job Type



Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, WhatsApp, and Novi further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.WhatsApp LLC, a subsidiary of Meta Platforms, Inc., is seeking to hire a Product Marketing Manager, Consumer.Instructions on how to apply, click "Apply to Job" online on this web page.

**Required Skills:**

Product Marketing Manager, Consumer Responsibilities:

1. Lead analysis and diagnosis around key opportunity areas across markets and consumer segments

2. Leverage quantitative and qualitative insights on people using WhatsApp to inform go-to-market plans

3. Plan and lead successful product launches and ongoing marketing campaigns, educating people on how to use WhatsApp

4. Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to create integrated marketing moments

5. Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels

6. Understand the multiple players in the ecosystem across consumers, policy makers, news media, governments and advocates to ensure the consumer work is contextually relevant

7. Flex between strategic and tactical, execution responsibilities

8. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors

9. Oversee product development or monitor trends that indicate the need for new products and services

**Minimum Qualifications:**

Minimum Qualifications:

10. Employer will accept a Master's degree in Business, Marketing, Economics, or related field and 24 months of work experience in job offered or in a business analyst or marketing-related occupation. Experience must include 6 months of experience in each of the following:

11. Product management or product design

12. Analyzing product performance, synthesizing industry feedback and advocate improvement

13. Driving the execution of product launches and ongoing adoption of key products

14. Driving the execution of product launches and ongoing adoption of key products

15. Managing comprehensive, cross-functional activities including betas, positioning, policy, product documentation

16. Planning and leading cross-functional efforts to drive successful product alphas, betas and launches

17. Driving product adoption and usage rates by driving post-launch product changes, creating market-facing programs and providing effective product launch support to sales and partners

18. Developing company market requirements for products or product lines, including product strategy definition, requirements analysis, and/or pricing

19. Identifying significant long-term strategic opportunities based on research, analysis and a strategic view of the direction of the market

20. Identifying compelling market problems and industry trends and defining unmet and emerging customer needs based on market trends and customer behavior

**Industry:** Internet

**Equal Opportunity:** Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [Click Here to Email Your Resumé].

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