Media Specialist

Credit Acceptance Corporation
Published
August 3, 2022
Location
Atlanta, GA
Job Type

Description

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!

The Media Specialist is responsible for working collaboratively with internal and external stakeholders to develop and execute B2B and/or B2C multimedia advertising campaigns with the goal of driving new business to support the sales organization’s goals and business objectives.

The Media Specialist develops and executes media campaigns that guide the target audience through the sales funnel and drive results through a variety of digital (OLA) and OOH platforms. This position is both creative and data-driven to achieve maximum results.

Knowledge and Skills:

  • Organized and capable of meeting multiple, concurrent deadlines.

  • Positive, professional, determined, calm and focused when faced with challenging situations.

  • Quick thinker, with an ability to understand and interpret information promptly and effectively.

  • Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.

  • Creative with the ability to bring new ideas to enhance our industry position through branding, product positioning, and marketing campaigns.

  • Team player with the ability to work on a team or independent.

  • Ability to work with flexibility and meet short deadlines as necessary with changes in business needs.

  • Strong written and oral communications skills.

Requirements:

  • Bachelor degree in Marketing, Advertising, Communications, Graphic Design, or related field.

  • Minimum 3 years of digital B2B or B2C marketing experience.

  • Proficient in MS Office and Adobe Creative Suite.

  • Experience developing multimedia advertising materials.

  • Experience with Search Engine and Social Media advertising platforms.

Preferred:

  • Background in automotive or finance industry.

  • Experience working in marketing automation systems, such as Pardot, Marketo, Hubspot, Eloqua, etc., creating HTML emails and landing pages a plus.

Targeted Compensation: $54,900 - $73,000 + an annual performance bonus

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