*** Candidate must reside in Massachusetts ***
The Marketing Coordinator is responsible for overseeing the delivery and execution of the marketing strategy to help establish The Botanist as the leading MA cannabis company.
- Work in close collaboration with Acreage Holdings marketing team to develop” on-brand” strategy and action plan and act as a liaison with dispensary operations
- Grow and drive social media by developing content to help accelerate our reputation state-wide and build a loyal following
- Collaborate with the Sales team to successfully execute our marketing strategy and programs for existing and new products / SKUs
- Oversee implementation of local communications strategy - for campaigns, events, and digital marketing - for both internal and external audiences
- Demonstrate an effective understanding of marketing, advertising, and promotional activities to create, launch, and track performance of new products and campaigns