VP of Marketing

January 13, 2021
San Jose, CA
Job Type


We are seeking an experienced marketing leader who thrives in a fun, fast-paced, changing start-up environment to join our team as Vice President of Marketing! 

The VP of Marketing will play a critical role in helping to build the Marketing department and to scale marketing functions for product launch and growth.  This is a great opportunity for someone who wants to make a difference and get involved in the early stages of product innovation and ensure that customer needs are met. A key member of our executive team, this individual must bring a passion for health care and for consumers. 

Tasks & Responsibilities 

  • Design, implement and execute on a strategic marketing plan 
  • Articulate our marketing vision in agreement with our corporate values. 
  • Build marketing KPIs and metrics 
  • Interface with key opinion leaders, media and stakeholders through creative PR strategies 
  • Recruit top talent for our marketing team 
  • Review the market and landscape to ensure successful product launch and further optimization 

Education and Experience 

  • A Bachelor’s degree (B.A. or B.S.) in Biological or related science field; may consider a combination of other education or relevant work experience 
  • Minimum 10 years of previous experience leading marketing teams in a healthcare, CLIA, Medical Device or other biological sciences environment 
  • Previous experience working in start-up/change environments and with financial audits (preferred) 


  • Proven leadership skills with a track record of successful execution. (Required) 
  • Strong interpersonal skills to include active listening, coaching, advising, facilitating and problem solving are required. Ability to apply these skills at all levels and in diverse settings.  (Required) 
  • Excellent written and oral communication skills. (Required) 
  • Attention to detail and follow up skills. (Required) 
  • Highly organized and ability to effectively manage multiple priorities in a fast-paced environment. (Required) 
  • Knowledge of Microsoft Office, Slack, and other business programs. (Preferred) 
  • Ability to model and live the corporate values. (Required) 
  • Ability to work both in team environments and as an individual contributor 
  • Ability to maintain confidentiality in all areas of responsibility, in a professional and discreet manner
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