VP of Marketing

Published
November 21, 2020
Location
Santa Clara, CA
Job Type

Description

To maintain our amazing growth we are looking for a Marketing leader who will be responsible for building, leading, and mentoring a world-class global marketing team, while keeping the company's unique culture. As our VP of Marketing, you will be reporting to the CEO.

We are proud of our collaborative, and growth-minded work culture, being included in Forbes Cloud top 100 three times in a row and being a multi-time winner of the “best place to work” award as evident by our Glassdoor score.

Responsibilities

  • Attract, hire, train, and lead a global team of world-class marketing professionals, building on Company’s existing in-house marketing talent and outsourced experts
  • Develop and manage a strategic marketing plan that will help Company achieve both its short and long-term goals 
  • Develop marketing plans for a multi-product, multi-persona environment, building successful marketing playbooks for each product family and the entire platform as a whole
  • Drive brand development and awareness leveraging appropriate outreach channels
  • Implement marketing programs that would position Company as the go-to solution in our respective markets, aligning with Company’s go to market strategy that encompasses self-service, sales-driven and partner-focused motions
  • Cost-effectively accelerate traffic and customer acquisition
  • Develop highly persuasive messaging for targeted market segments
  • Create new campaigns and optimize existing campaigns based on campaign results and effectiveness
  • Analyze marketing results to gain insight, improve funnel conversion rates, and exceed marketing goals
  • Promote an environment of metrics-driven improvement in marketing effectiveness, methods, costs, and results
  • Maintain effective working relationships with product development, sales, and customer success teams
  • Align with Sales enablement to improve Sales lead-gathering efforts
  • Collaborate with senior management to introduce new marketing concepts.

About You

  • Marketing leadership experience of 10+ years, working in successful Global B2B, SaaS, startup companies, catering to multi-product strategy, growing from $100M million in ARR
  • Experience in expanding marketing footprint at enterprise customers globally, preferably includes the NORAM, EMEA, and APAC markets
  • Experience with hands-on and managerial work in online messaging, conversion analysis and funnel optimization, media outreach & PR, paid advertisements, content marketing, conferences, webinars, social engagements, and more
  • Analytical and driven on metrics, with working knowledge on various SaaS tracking tools to manage and monitor marketing activities, forecast, analyze, and drive marketing process improvements
  • Proven ability to recruit, lead, and scale marketing teams globally
  • Team player
  • Passion for technically oriented products
  • Superior written and verbal communication skills.
  • Willingness to travel when it is necessary and safe to do so
  • Preferred location: Bay area, CA.
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