The Vice President of Marketing & Communications provides
senior leadership for University marketing, communications, and
public relations that communicate the University’s core values and
reflect its identity.
Under the direction of the President and with broad consultation
of senior management, the office oversees an integrated strategy
that includes branding, print publications, advertising, public and
media relations, internal and external communications, website
management, and social media.
The Vice President will lead efforts in concert with an
Integrated Communications Team and vendors to raise the public
profile of the University and communicate the University’s mission
The Vice President will convene cross-functional teams
responsible for content, design, messaging, analytics, and
maintenance of the University print collateral, website, social
media outlets, and other related digital spaces (advertising, email
marketing, mobile marketing, blogs, etc.) to leverage and manage
resources strategically and to ensure that the NDNU brand identity
and messages are presented consistently and effectively across all
The Vice President will actively assess and adopt emergent
technologies and strategies and develop new programs and marketing
opportunities. S/he will need to function as a visionary,
strategist, implementer, and manager. The Vice President will be
tasked with building out the office with new staff as NDNU grows
and manages a range of vendor contracts.
- Provide strategic
marketing and communications advice and counsel to university
leadership, faculty, and staff; serve as an interface with other
university constituencies in the implementation of institutional
marketing and communications strategies.
- With broad involvement
and through partnership with various constituencies, establish a
strategic and ongoing branding strategy to ensure the growth and
success of the University.
- Coordinate the
development and implementation of the University’s overall
integrated marketing and communication strategy to enhance the
institution’s visibility and reputation. Establish priorities for
all marketing, advertising, website, public relations, social
media, and communication initiatives and projects.
- Select and manage
external vendors and media outlets to support marketing activities.
This includes but is not limited to advertising, public relations,
design agencies, media buyers, printers, digital solutions,
educational partners. Negotiate contracts and agreements and
monitor work products, with clear focus on ROI.
- Develop and maintain
college-wide policies and guidelines related to branding,
advertising, and marketing strategies.
- Maintain rigorous data
reporting procedures regarding source code analytics, web traffic,
cost per lead, etc. Initiate surveys and assessments of external
marketing and communications activities to determine effectiveness
of plan and expenditures and to evaluate new
- Chair the Integrated
Communications Team, ensuring consistency and clarity of messages
and positioning across university constituents and
- Supervise the production
of and approves University-wide publications.
- Recommend, participate
in the development of, and as appropriate, establish University
policies and procedures related to marketing and branding. Develop
and manage annual budgets for marketing activities and programs and
perform periodic cost and productivity analyses.
- Provide leadership and
management for the University's website, including coordinating web
content, implementing new strategies and activities, developing
standards, and enhancing the web presence of the University and its
various administrative and academic units.
- Oversee comprehensive
social media strategy using appropriate channels to engage with
broad audiences and constituencies.
- Create and implement a
comprehensive admissions/enrollment communications plan.
- Oversee the development
of institutional print collateral, primarily for enrollment,
academic programs, advancement, and general brand awareness
- Oversee internal
communications to students and campus community regarding a range
of topics and issues and across various platforms and
- Oversee public
relations efforts including the generation of content that
compellingly tells the institutional story and mission.
- Serve on the
President’s Cabinet and various policy-making
- Serve as official
spokesperson for the university.
- Demonstrate commitment
to achieving measurable results.
- Applicants must possess a bachelor’s degree and preferably a
master’s degree in a related field.
- Applicants must have a minimum of ten (10) years of progressive
higher education experience, preferably at private universities or
- Applicants must also have significant administrative
experience, preferably providing overall management and direction
to marketing communications efforts of an institution or large
- Applicants will possess an ability to build partnerships across
campus and to juggle multiple priorities in a deadline-driven
About Notre Dame de Namur University
Notre Dame de Namur University (NDNU) is a Catholic,
not-for-profit, coeducational institution serving adult learners
from diverse backgrounds. Established in 1851 by the?Sisters?of
Notre Dame de Namur, NDNU is the third-oldest college in California
and the first authorized to grant the baccalaureate degree to
women. NDNU maintains a strong commitment to academic excellence,
social justice, and community engagement. The university is
accredited by the WASC Senior College and University Commission
(WSCUC) and offers master’s degree programs in business, education,
psychology, as well as teacher credential programs. For more
information, visit www.ndnu.edu.
The Chronicle of Higher Education. Keywords: VP Marketing Communications, Location: Belmont, CA - 94002