Product Marketing Manager

Vaco Technology
Published
December 24, 2020
Location
Mountain View, CA
Job Type

Description

Product Marketing Manager

The Enterprise marketing team is looking for an experienced product marketing manager to shape our core narrative, drive messaging & GTM programs to drive consideration for among IT decision makers. Our products are engineered for security, ease of management and scalability and you will be working with a growing group of marketers to position and market to a global business audience. In this position, you will work closely with our product and sales/partners teams to understand our ecosystem, build compelling narratives, assets and programs that excite customers and drive consideration. You will also evangelize Enterprise offerings and drive thought leadership content through editorials, blogs, launch announcements, infographics etc.

Responsibilities will include:

  • Define the core positioning framework and build supporting assets (datasheet, demo videos etc.)

  • Create external-facing content (blogs, videos, customer stories, web, sales collateral) aligned to buyer journey and to reinforce product positioning in market

  • Participate in regional and industry events to help build awareness for product Enterprise benefits and engage with customers and prospects.

  • Work closely with the sales and partner teams to deliver sales plays and tools to close new business.

  • Leverage research to inform messaging and tactics, and then measure the impact of those activities

Qualifications:

  • 5+ years experience in a product marketing or solution marketing role

  • Strong written and oral communication skills - proven track record in creating multi-faceted marketing and sales enablement material - this is a must-have!

  • Ability to translate technical concepts into business benefits

  • Results-oriented and self-motivated

  • Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs

Preferred Qualifications:

  • Experience creating marketing content cross funnel

  • Marketing Research experience

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