Marketing Manager IV

Russell Tobin
Published
September 23, 2022
Location
Mountain View, CA
Job Type

Description

A leading software company is seeking a Product Marketing Manager, Contract Role - APPLY TODAY!

Come join the Marketing Team as an experienced Product Marketing Manager to lead the development of product messaging, supporting asset development (claims, testimonials, product videos, etc) and GtM efforts for our fast growing B2B mid-market product. In this role, you will develop messaging, feature positioning/branding and claims, as well as marketing strategies to support and accelerate the growth of the mid-market portfolio, as part of Intuit's Small Business Group. You will work across the organization with internal and external partners to develop robust product insights to inform and support the delivery of the product roadmap while developing acquisition growth strategies.

Responsibilities:

  • Work with Product to develop Advanced messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiation for Advanced within the Mid Market portfolio
  • Benchmark offerings against Mid Market competitors in the U.S. and assess promotions and GtM strategies
  • At the intersection of product, go-to-market and customer insights teams, understand our product and be the voice of the customer to influence the roadmap
  • Enable the B2B go-to-market strategy by creating the messaging, positioning and enablement materials to be used across key channels and customer segments
  • Lead development of marketing assets (e.g. videos, playbooks, etc) to support the value proposition
  • Support breakthrough B2B GtM thinking, represent the voice of the customer at the table, and provide product marketing leadership across sales, digital, paid media, SEO, product teams, etc.
  • Champion the voice of the customer research and translate user insights to influence brand positioning, messaging/claims and product roadmap.
  • Create project plans and lead cross-functional teams to bring product features to market with excellence.
  • Partner with Sales and other partner teams for ongoing feedback loop on B2B prospects, and development of collateral and sales materials, training and educational content for agents.
  • Build strong relationships with internal cross-functional partners including Channel Marketing, Sales, Finance, Analytics, Product, Marketing Ops as well as outside agencies and partners
  • Develop in-market promotional strategy.
  • Track campaign impact and analyze program results to report on ROI
  • Apply creative problem solving and analytical skills to provide ongoing insight into the business and make recommendations and decisions
  • Make go-forward recommendations and present and share learning and recommendations across the organization

Requirements:

  • 5+ years of B2B product marketing experience, with SaaS and/or Enterprise strongly products preferred.
  • Pragmatic Institute, Product Marketing Alliance, or equivalent certification preferable.
  • Deep understanding of B2B customer mindset and marketing touchpoints across the full funnel.
  • Familiar with B2B GtM, including thought leadership strategies and developing impactful demand generation and lead nurture campaigns.
  • Ability to manage and prioritize multiple projects simultaneously and lead a team to deliver strong results.
  • Strong analytical and problem solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizations.
  • Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion.
  • Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest impact near term levers.
  • Innovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguity.
  • Ability to simplify and distill complex information to most critical elements and enable leadership to take decisions effectively and efficiently.
  • Effective communicator at all levels in the organization, including high-level executives, with familiarity across multiple formats (e.g. whitepapers, powerpoints, spreadsheets, etc).
  • Excellent verbal, written, visual/presentation and interpersonal communication skills.

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Job Overview

  • Location:
    Mountain View, CA
  • Practice Area:
    Marketing
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