Marketing Manager IV

Published
September 11, 2021
Location
Menlo Park, CA
Job Type

Description

· The main function of marketing manager is to run marketing activities by researching and developing marketing opportunities and plans, implementing sales plans and managing marketing staff.

· Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, and coaching employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.

· Achieves marketing operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

· Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

· Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

· Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

· Provides information by collecting, analyzing, and summarizing data and trends.

· Accomplishes marketing and organization mission by completing related results as needed.

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