Head of Influencer Marketing

December 30, 2021
Sacramento, CA
Job Type



Company is in search of an Influencer Marketing Director to join our quickly growing team of passionate professionals. As an Influencer Marketing Director, you will be working with clients and internal teams to conceptualize and build compelling influencer-driven campaigns, while recruiting talented influencer to our conscious program. This role will be pivotal for developing a community of diverse content creators that will produce engaging content for our clients. You will have the opportunity to build long-term relationships with top content creators.


  • Oversee influencer campaigns from conception through completion, ensuring timely launches, talent deliverables, coordinating logistics based on influencer contracts.
  • Develop conscious programs for our influencer across all verticals from events to content creation that embrace brand initiatives and KPIs.
  • Source and recruit influencers and content creators for brand campaigns that achieve campaign KPIs and maximize ROI.
  • Developing strong relationships with new and existing creators, including MCNs, talent agencies, media platforms, etc.
  • Work cross-functionally and collaboratively within the company‚Äôs different departments
  • Lead negotiations and contracting of influencers with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal points
  • Diversify revenue streams by identifying influencer opportunities and developing go-to-market plans to expand into products, publishing, gaming, etc.
  • Communicate creator network capabilities to internal and external partners
  • Provide top-notch influencer counsel specific to brand target consumer and marketing
  • Lead the agency in maintaining an effective understanding of the ever-changing influencer landscape, tools, 3rd party vendors and trends
  • Oversee the creation of client-facing case studies and reports after completing brand campaigns and activations.


  • Experience with direct client relations; which includes leading strategy and problem solving with strong leadership and management skills.
  • Extensive experience within an Influencer, Advertising, Online Media agency or in-house position
  • Proven track record in maintaining and expanding clientele base
  • Minimum 5+ years of experience in the digital media/influencer space required, particularly working with clients and developing business within a digital advertising/integrated marketing agency
  • Experience in leading local-to-global influencer activations.
  • Acutely aware of cultural and social platform nuances, payment and procurement policies, and management logistics
  • Strong writing skills and the ability to create social playbooks for clients and Influencers
  • Experience buying/managing talent/content in the digital space and interacting with brands, agencies, MCNs, influencers
  • Relevant experience across key social media properties including, but not limited to: YouTube, Facebook, Twitter, Instagram, Snap, etc.
  • Content distribution expertise spanning owned, earned, and paid digital channels
  • Sense of ownership and pride in performance and its impact on company success
  • A Strong team player
  • Good time-management skills
  • Excellent interpersonal and communication skills
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