Email Marketing Specialist

Russell Tobin & Associates
Published
September 9, 2021
Location
Santa Clara, CA
Job Type

Description

A large Tech Company is looking for a Marketing operations Specialist to produce and deploy automated marketing campaigns using the marketing automation tool, Marketo. 

**Marketo experience not required, but a plus!
 
Responsibilities:

  • Work primarily in Marketo (marketing automation platform) creating campaigns for various types of marketing events and programs
  • Development and implementation of email communications, contact segments, landing pages, and forms
  • Engage with marketing managers on campaign requirements, campaign strategy, and how to best execute campaigns on their behalf
  • Pull Marketo reporting data to show campaign effectiveness and provide feedback for marketing teams (click throughs, total registrations) 
  • Maintain a very high standard of quality by delivering assets that are thoroughly QA’d
  • Developing requirements for the improvements and enhancements with related to marketing operations and infrastructure
  • Deploying and managing an Marketo marketing automation instance (or other marketing automation platform) at the global, enterprise, level (campaigns, programs, nurture programs, lead scoring, routing, best practices, and success / reporting metrics, etc.)
  • Work towards becoming an Marketo Product Master and receiving the certification
  • See projects through the development and launch process in collaboration with cross functional teams
  • An eye for design and copy writing is a huge plus 

Requirements:

  • Minimum of 3yrs email automation marketing experience 
  • Strong hands-on experience in Marketo. Marketo certified is a big plus
  • B2B email strategy experience; must have experience developing and managing strategic email and marketing testing plans
  • Past marketing automation platform experience a plus however not required. Must be willing to learn and be trained.
  • Marketing experience or Marketing degree a plus 
  • Enjoy very technical, hands on computer based work 
  • Excellent communication skills. This is critical when working with different teams and executing campaigns to meet deadlines
  • Strong work ethic and the drive to get the job done. This is a service type position; need to be able to knock campaigns out quickly, effectively, and correctly.
  • Able to handle repetitive tasks and execute tasks in a timely manner
  • Self-reliant. Need to problem solve, know how to improvise, and work in an independent manner
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