A large Tech Company is looking for a Marketing operations Specialist to produce and deploy automated marketing campaigns using the marketing automation tool, Marketo.
**Marketo experience not required, but a plus!
- Work primarily in Marketo (marketing automation platform) creating campaigns for various types of marketing events and programs
- Development and implementation of email communications, contact segments, landing pages, and forms
- Engage with marketing managers on campaign requirements, campaign strategy, and how to best execute campaigns on their behalf
- Pull Marketo reporting data to show campaign effectiveness and provide feedback for marketing teams (click throughs, total registrations)
- Maintain a very high standard of quality by delivering assets that are thoroughly QA’d
- Developing requirements for the improvements and enhancements with related to marketing operations and infrastructure
- Deploying and managing an Marketo marketing automation instance (or other marketing automation platform) at the global, enterprise, level (campaigns, programs, nurture programs, lead scoring, routing, best practices, and success / reporting metrics, etc.)
- Work towards becoming an Marketo Product Master and receiving the certification
- See projects through the development and launch process in collaboration with cross functional teams
- An eye for design and copy writing is a huge plus
- Minimum of 3yrs email automation marketing experience
- Strong hands-on experience in Marketo. Marketo certified is a big plus
- B2B email strategy experience; must have experience developing and managing strategic email and marketing testing plans
- Past marketing automation platform experience a plus however not required. Must be willing to learn and be trained.
- Marketing experience or Marketing degree a plus
- Enjoy very technical, hands on computer based work
- Excellent communication skills. This is critical when working with different teams and executing campaigns to meet deadlines
- Strong work ethic and the drive to get the job done. This is a service type position; need to be able to knock campaigns out quickly, effectively, and correctly.
- Able to handle repetitive tasks and execute tasks in a timely manner
- Self-reliant. Need to problem solve, know how to improvise, and work in an independent manner