Director, Marketing, Hematology

Abbott Laboratories
November 14, 2021
Santa Clara, CA
Job Type


Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.


The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott’s life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.

Our pioneering technology spans the world of healthcare operations — with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, physician offices and clinics.

Our location in Santa Clara, California currently has an opportunity for a Director, Marketing within our Hematology division.  


The Director of Marketing, Hematology is responsible for setting the division strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This leader the focal point for the division with regard to product and market knowledge, planning/execution, and achievement of business objectives. The Director of Marketing is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation.

The Director of Marketing is responsible for assisting in the following activities for their product(s):

  • Recognition of new products to be developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle and provides similar leadership to product development team.

  • Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.

  • Support the commercial organizations in achieving Plan/Update objectives.

  • Provides direction and input to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.

Responsibilities for the Director of Marketing include:   

  • Creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan. This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).

  • Business Expansion: Participate in strategic planning initiatives such as portfolio management process and the Long Rang Plan (LRP) to ensure profitable growth opportunities are supported.

  • Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.

  • Internal Communication: Responsible for creating a clear line of communication between Marketing and all other functional areas that affect the product.

  • This includes providing direction to the Commercial Areas/countries and all in-house groups.

  • External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.

  • Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.

  • Develop the Marketing Plan: Incorporate all aspects of the marketing mix.

  • Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.

  • Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market.

  • Offer leadership to R&D and support organizations throughout development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts).

  • Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch. This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.



  • Bachelor’s degree in Business, Life Sciences, Engineering, or related technical discipline.

  • Minimum 7 years of marketing experience, 2 of which is in the healthcare industry.


  • Must have demonstrated leadership capability and an understanding of the sales process for diagnostics.

  • Knowledge of regulations and standards affecting IVDs, and Biologics preferred

  • Excellent verbal, written, and presentation/communication skills

  • Deep understanding of the complexities of diagnostics market and customer needs

  • Ability to develop, rationalize, and present strategy.

  • Strong analytical and computer skills, with working knowledge of financial models.

  • Strong work ethic, self-motivation, and resourcefulness.

  • Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines.


At Abbott, you can have a good job that can grow into a great career. We offer:

  • Training and career development, with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at, on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

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