Demand Marketing Manager

Robert Half
Published
January 6, 2022
Location
Palo Alto, CA
Job Type

Description

Ref ID: 00420-0012105122

Classification: Demand Generation Manager

Compensation: $50.00 to $65.00 hourly

Robert Half is looking for a Demand Marketing Manager for a remote position (if local to Palo Alto, CA, may be hybrid, 1-2 visits/week). Our client is a B2B SaaS company that specializes in governance, risk and compliance.

Role Responsibilities

  • Design, plan, manage and optimize integrated demand programs across multiple channels (mainly email and web) to generate pipeline (projected revenue from sales opportunities). 
  • Monitor and report on campaign performance across relevant KPIs.
  • Create impactful nurture programs to improve conversion rates from leads to opportunities.
  • Work closely with the marketing and sales team to ensure agreement on priorities and demand management processes.
  • Work within marketing automation (Pardot), CRM (Salesforce), web content management, advertising platforms, and other technology platforms to execute programs, create great user experiences, and convert visitors into sales-ready leads.
  • Measure and test tactics and programs to drive continuous performance improvement.
  • Forecast, measure, analyze and report on the impact of demand creation activities sales pipeline, sales cycle length, and revenue.
  • Assist in evaluating, selecting, and managing outside technology and service providers as needed that contribute to marketing programs. 
  • Juggle multiple projects in a fast-paced, dynamic environment.
  • Manage and adhere to a budget.

Skills and Qualifications

  • 5+ years of experience in B2B SaaS marketing with 3 years in demand generation; experience marketing to corporate finance or accounting personas is a big plus. 
  • Experience in the development of demand campaigns and execution of email marketing, digital advertising, paid social, content syndication, and SEM.
  • Hands-on experience working with a marketing automation system (Pardot experience strongly preferred) and Salesforce CRM to create and manage campaigns, manage the lead lifecycle, and create reports and dashboards.
  • Strong writing and editing skills are a must, with an eye for design and a basic understanding of HTML/CSS — from messaging and calls-to-action, to email and web page copy, to blog posts, to sales collateral.
  • An up-to-date understanding of modern SaaS marketing models and frameworks.
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down and providing roll-up reporting to senior management.
  • Experience working with and managing contractors, partners, and vendors.
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